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Please enjoy our favorite articles related to the mailing industry!

Major Steps of a Direct Mail Campaign
"The first direct mail campaign debuted in 1835. While mail has evolved with advancements such as retargeted direct mail and variable print technologies, it remains a marketing mainstay because of its effectiveness. Quite simply, direct mail elicits response."


USPS Informed Delivery
"More content than ever is being consumed on our mobile devices. That’s why the U.S. Postal Service (USPS®) has created Informed Delivery®—a new and innovative feature that makes it easier for campaign managers to integrate physical and digital voter experiences."
 

USPS Online Form for Political Mail "The Postal Service has introduced an online form to help customers who send Political Mail. Political Mail consists of mailings from registered political candidates, parties and related organizations like political action committees. USPS delivered a record 3 billion pieces of Political Mail during the 2018 midterm election cycle — a number that could grow this year."

3 Business Lessons from the USPS
"The next time you hear “snail mail,” think about this: every day, the United States Postal Service (USPS) processes and delivers 181.9 million pieces of mail (5,464 a second) and manages an army of 82,000 mail carriers while processing about 118,000 address changes." 


Millennials and Mail: 5 Myths and the Truth Behind Them
"U.S. Millennial consumers engage with brands via social media follows, website browsing, mobile app usage and text message subscriptions more than their Gen X and baby boomer counterparts—and, in fact, even more than their Gen Z counterparts.It’s natural to assume that this generation is only susceptible to digital media. After all, they were born and raised on the internet."


How to Infuse Your Direct Mail with Omni‑Channel Tactics
"Direct mail, in particular, has proven to be an effective marketing tactic when combined with other channels. In fact, in one survey of 75 selected marketing decision-makers, 63% said coordinating direct mail and digital campaigns increases response rates. But only 27% said they “always” coordinate direct mail and digital."


Why Print Is a Digital Champion — Plus How to Measure Success

"The soul innovation: test, test, test. And no other way to find the optimum marketing and measurement mix. More often than not, mail rises into the best mix. It’s powerful and tactile. You interact with it in ways that complement companion digital experiences. I like this article because it embraces the mail-digital nexus and encourages the iterative process to discover the best channel pairings." - Gary Reblin


New Technology Ups the Ante for What Direct Mail Can Accomplish
"Nice article from Bob Dixon, who runs USPS’s Technology Innovation group. Combining digital and direct mail is a powerful part of the marketing mix, and especially important for marketers facing new challenges and budget uncertainty due to the COVID-19 pandemic. Innovations in direct mail are designed to meet the new needs of data-driven marketers and lift ROI." - Gary Reblin