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Certified Direct Mail Professional (CDMP)
Location
Freedom Hall
Philadelphia P&DC
7500 Lindbergh Blvd
Philadelphia, PA 19176
USA
Registration Info
Registration is closed
Payment In Full In Advance Only
Capacity
40 Total Slots
Event is full
About this event
Thank you to everyone who attended!
Monday, April 15, 2019 - Tuesday, April 16, 2019
Consumer & Industry Contact:
USPS: Mickey Sebzda - 610-964-6441
Industry: Kia Apgar - 215-351-2422
FIRST TIME SPECIAL DISCOUNT - $295pp
(includes food and beverage)
The Certified Direct Mail Professional (CDMP) program is design for the mailing industry professional to develop and strengthen core skills, which build & maintain successful direct mail campaigns within a highly competitive industry. This course is sponsored by the USPS and was developed by a committee of USPS and industry experts.
| Introduction |
Technology |
| • The Role of Mail in Today’s Society |
• Mail and Mobile Meet |
| • Direct Mail Facts and Stats |
• PURLs |
| • The Mail Moment |
• Quick Response Codes |
| • 40/40/20 rule |
• Video in Print |
| • Return on Investment |
• Augmented Reality |
|
• Variable Data Practices |
| Omni-Channel Marketing |
• Near field |
| · Multi-Channel vs Omni-Channel |
Communication |
| · What is Omni - Channel Marketing? |
• Intelligent Mail Barcode |
| · Omni-Channel Factors |
|
| · The Value of Mail |
Environment |
| · Consistent Messaging Across All Platforms |
• Data and Facts |
| · How Does Direct Mail Fit In? |
• Recycling |
| · Cost of Various Advertising Methods |
• Costs |
|
• Certifications |
| Mailing Lists |
• Green Ideas for Mailers |
| • Why Lists Matter |
• Direct Mail Myths |
| • Types of Lists |
|
| • Cost vs Quality |
Response Rates |
| • Data Mining |
• Data and Statistics |
| • Predictive Modeling |
• Cost per Acquisition by Media |
| • Undeliverable as Addressed Mail |
• Campaign Strategy |
| • Every Door Direct Mail |
• Response Rates |
|
• Importance of a Deadline |
| Mailpiece Creation |
• Response Testing |
| • Formats |
• Setting Realistic Expectations |
| • Creative Element |
• Features and Benefits |
| • Offer |
• 7 Key Copy Drivers |
| • First- Class Mail |
|
| • Standard Mail |
|
| • Writing Copy |
|
| • Designing Mail to be Cost-Conscious |
|
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